Established a media partnership between Washington Hospital Center and NBC4 that is now in its 11th year. The partnership has supported three, highly successful, award-winning advocacy campaigns focused on women and heart disease, diabetes and cancer survivorship. Through the integration of advertising, media relations, special events, corporate sponsorships, direct mail, community outreach and Web site content, the campaigns have generated more than 25,000 informational calls to the hospital and more than $12 million in revenue.

In 2001, CareFirst BlueCross BlueShield became a campaign sponsor, significantly increasing the campaigns' budget and reach. The first two campaigns on heart disease and diabetes both earned the public relations industry's top award, the Silver Anvil. The Living Well with Cancer campaign is still ongoing.

Developed a physician marketing strategy that included the coordination of several well-attended open houses for the Image-guided Neurosurgery Center (featuring a Gamma Knife) and the Neuroscience Patient Unit, brochures, direct mail packages and a newsletter. The Neuroscience Institute has seen a steady increase in referrals over the past three years, particularly for Gamma Knife treatment - a nonsurgical approach to tumors, trigeminal neuralgia, acoustic neuromas and other brain disorders.

Conducted a communications audit and created a strategic communications plan for Washington Hospital Center Foundation that emphasizes the power of philanthropy and broadens the current and prospective donor base. Arbogast & Associates created a new newsletter - Center Connections - for the Foundation in 2003 and has written, edited and managed production of this award-winning publication for the past three years.

Created and helped implement award-winning launch of the hospital's Women's Cancer Center, yielding a 60% increase in gyn-oncology cases in one year, and continue to produce the hospital's Cancer Annual Report. Also developed and implemented one internal campaign that doubled employee participation in a corporate climate survey, and created a physician-directed campaign that increased usage of the hospital's online clinical information system.

Currently implementing an award-winning marketing plan for the Potomac-based William F. Bolger Center, a full-service facility for meetings, conferences and special events, to increase the use of the Center among residents and businesses in the Potomac, Bethesda and Rockville areas. Strategies have includes special events, direct mail and targeted community-based advertising. Two of the events have earned regional awards from public relations and marketing associations and the local convention and visitors bureau. The marketing strategies have helped to generate hundreds of thousands of dollars in business for the Bolger Center since Arbogast & Associates began working with this company 18 months ago.